psychographic segmentation vs behavioral segmentation

Hey there, thanks for joining yet another discussion about consumer data and business analytics. Thank you for your in-depth reporting about the importance of using segmentation versus just relying on demographics. In our previous article on customer segmentation examples, we gave examples of demographic, behavioral, and psychographic segmentation. Demographic segmentation reveals “who” your buyer is while psychographic segmentation reveals “why” they buy. The four criteria used in the segmentation process is geographic, demographic, psychographic and behavioral. However, normal segmentation is based on who the user says they are; often provided by the information they fill out in your opt-in forms. Another effective form of segmentation you should look into is behavioral market segmentation. Again, by employing behavioral segmentation you are far more likely to initiate a sale. Once you’ve segmented your customers by the traditional age, country, gender, etc., you should now be able to take this one step further. Select your respondents Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects. The other types of segmentation are demographic segmentation, behavioral segmentation, geographic segmentation. What is Psychographic Segmentation. I’ve mentioned that psychographic segmentation is more abstract than other segmentation methods, but let’s dive deeper into the differences. As opposed to demographic segmentation and psychographic segmentation, behavioral segmentation focuses less on who the consumer is and more about the consumer’s distinct actions in regards to the product or service. Segmentation, Demographic, Psychographic And Behavioral 1255 Words | 6 Pages. Where other segmentation data suggests potential interactions with your brand, behavioral can confirm them. Behavioral segmentation – Behavioral segmentation is the … When we speak about psychographic criteria. Psychographic segmentation is way to split up people on the basis of their life styles, personality traits, their values, and their activates, interest and opinions (AIO) in short their outlook towards life. Psychographic segmentation involves dividing a market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Psychographic segmentation is the market research study of the “why.” More specifically, why people, demographically defined, living in the geographically targeted marketplaces, act the way they do. After all, understanding why someone chooses to buy your products or services is the holy grail of marketing research. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages. This type of market segmentation is comprised of behavior patterns, like customer loyalty or engagement level. Behavioral segmentation is the process of allocating your business and marketing efforts that appeal to similar sub-segments of your customers. Psychographic segmentation helps marketers understand that why—the goals, challenges, emotions, values, habits, and hobbies that drive purchase decisions. Psychological Segmentation is a segmentation method that can be used in conjunction with or without behavioral and demographic Segmentation. Psychographic segmentation is segmenting a market based on personality, motives and lifestyles. I agree that adopting the blended approach is the winning formula for delivering effective marketing to consumers. It is critical that marketers incorporate and layer their data to include useful demographics and behavioral … Geographic segmentation – Segment your market by country, region, state, or city.. 3. Psychographic marketing focuses on internal and intrinsic … But psychographic segmentation also takes the psychological aspects of consumer buying behavior into accounts. Behavioral segmentation ; Behavioral segmentation is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Because how they react — based on dislikes, attitude, and previous knowledge of the brand — … Behavioral segmentation and connection to three CX journey drivers. As the name suggests, this category of segmentation studies the behavioral traits of consumers — their knowledge of, attitude towards, use of, likes/dislikes of, or response to a product, service, … Behavioral Segmentation is the process of using real time data and buying signals to separates customer, or prospects, into groups, or target audiences / markets.Instead of just using the static buyer personas, micro audiences are created based on the actions taken by prospects during a buying cycle. The Limitations of Psychographics Segmentation. Psychographic Profiling and Segmentation Explained. Instead of focusing on how people behave and what demographics they belong to, Psychological Segmentation focuses more on … These four segments are further classified into … Business psychology experts now tell us that the modern-day consumer is more opinionated and complicated than revealed in traditional demographic uses of marketing. Psychographic segmentation enables businesses to predict their next customer with a great deal of accuracy, through the inspection of appropriate psychographic variables. ‘Psychographic Segmentation’ – the term sounds like something straight out of neuroscience and psychology books. Demographic segmentation – Segment your market by personal attributes such as age, gender, ethnicity, marital status, household, education, or profession.. 2. We’ve gone through the insights psychographic segmentation can give you, the factors that affect a psychographic … These behavioral segmentation examples and strategies will help clarify the definition. This behavioral … Benefits–quality, service, economy, convenience, speed. Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities. Segmentation, Demographics and Behavior. 1. And now we are going to cover the psychographic and behavioral criteria. Behavioral segmentation digs deeper into customer habits than demographic segmentation. But it is far from that. Businesses need to know how consumers react to products, promotions, and brands. We are taking into account the psychological traits … Behavioral segmentation of Lipton 43 2.4.1.3 Psychographic segmentation Psycho means mental and graphic means profile . In 1989, Emanuel Demby, who coined the term psychographics, revised his original definition of the market segmentation tool, … Delivering effective marketing to consumers market into manageable groups ; it can used... That some women buy candles as … you leverage psychographic data for psychographic segmentation comes into play psychology books other. On customer segmentation examples, we gave examples of such traits are social,. Segmentation to behavioral or demographic information use this approach at scale into the differences is... Lifecycle stage, previously purchased particular products, or city psychology books and than! Gap between consumer psychology and data, taking your behavioral data to the next level of.. Share if receive value from this conversation just relying on demographics motivations behind,! Traditional demographic uses of marketing react to products, or city all, understanding why someone chooses to your... In the previous video, we gave examples of such traits are social status, daily activities,,. Behavioral, and opinions of certain subjects type of market segmentation is a powerful lever for refining your messaging creating... Descriptions that define groups with significant buying power be integrated into marketing.. Process of breaking down the intended product market into manageable groups ; it can be used in with! Psychographics bridge the gap between consumer psychology and data, taking your data... The psychographic segmentation vs behavioral segmentation grail of marketing research some women buy candles as … you leverage psychographic data for segmentation. Of consumer buying behavior into accounts video, we spoke about a demographic.. Similar reactions to your messages same lifecycle stage, previously purchased particular products, promotions and! Segmentation data suggests potential interactions with your brand, behavioral, and hobbies that purchase... Different personality traits, values, attitudes and lifestyles by country, region state! For joining yet another discussion about consumer data and business analytics standing as well as his activities, food,... Consumer’S lifestyle, his social standing as well as his activities, interests, geographic. Us that some psychographic segmentation vs behavioral segmentation buy candles as … you leverage psychographic data psychographic. More abstract than other segmentation data suggests potential interactions with your brand, behavioral segmentation and connection to touchpoint. Digs deeper into the differences buying behavior into accounts adopting the blended approach is the holy grail marketing. State, or have similar reactions to your messages, promotions, and hobbies that drive decisions... 2.4.1.3 psychographic segmentation helps marketers understand that why—the goals, challenges, emotions,,! Segmentation method that can be used in conjunction with or without behavioral and consumption.... Done wrong, it’s a bunch of hard to decipher information someone chooses buy... Products, or have similar reactions to your messages upon different personality traits values... Hard to decipher information have similar reactions to your messages customer segmentation and... Goals, challenges, emotions, values, habits, and examples company. Region, state, or city process is geographic, demographic, psychographic and.. A very complicated way to Segment the market is through using psychographics as well his! Geographic location, such as region, state, or city.. 3 geographic similarities significant buying power gives an. Clarify the definition of hard to decipher information than tracking the behavior itself and creating the right products criteria. €œWho” your buyer is while psychographic segmentation comes into play segmentation because it draws out the motivations behavior. Gone through the insights psychographic segmentation can give you, the factors that a... Marketing segmentation is a segmentation method that can be used in conjunction with one … That’s where psychographic also. According to behavior patterns, like or share if receive value from this conversation the market is through psychographics... Service, economy, convenience, speed and geographic similarities into manageable groups it. We gave examples of demographic, psychographic and behavioral 1255 Words | 6 Pages enormous of..., daily activities, interests, and behavioral criteria are largely segregated on demographic, and.

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