short sales letter sample

The following is the email format of sample sales introduction letter. They are an important constituent of any form of business writing. I simply do not have money to get the new rood and fix that window. (Dyslexia, you started off broke, everybody told you “it couldn’t be done”, etc.). Strategic Short Sale/ Default pointers. The Blublockers ad, better than maybe-any-other, typifies Sugarman’s meandering style, a big contrast to the National Enquirer-style ads of Gary Halbert and John Carlton. Include the logos, and/or mention where you’ve been featured, just as Gary does with his $5000-a-head bootcamps. How could you prove to the reader it’s going to work? The Purpose of a Hardship Letter for Short Sale . About the Author: Nate Smith is a copywriter and growth strategist who helps businesses grow up to 2x in 3 months by finding the biggest wins in their sales funnels. samples from leaflet n letter page. But it still contains the “crucial ingredients”…. Ontario 5476786. At that point I knew, I had to sell my home as the only alternative to eventual defaulting on the mortgage and facing a foreclosure. To say that by modern sales letter standards the “two men” letter is short on proof misses the point: the tap dance this letter must accomplish is to stop short enough of promising the journal will lead to wealth, to avoid legal disclaimers, while implying that a subscription will lead to success strongly enough to plant a seed in the reader’s mind. The TV repair ad, as rewritten, is a masterclass on the subtle techniques of winning over a reader who’s seen it all before, and thinks it’s not for him. So I like to use a simple 3-question format to decide the best approach. It earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003. … Here, we have the same problems Halbert was solving with the Desperate Nerd ad, but in different proportions. As Schwartz describes it: “Only a small fraction considered themselves interested enough or capable enough to respond to a direct promise headline: “Save up to $100 a year on your TV repairs!” Most were afraid they could not make the repairs themselves.”, But they were also a jaded market, so the sensationalist, “boy-eats-own-head” approach Halbert and John Carlton are known for would have raised too many “red flags.”. After fruitless searching for a comparable job, I had to take a temporary position 8 months ago as a junior accountant that pays less than half of my former salary and offers neither medical nor dental coverage. …is more attention-grabbing than a simple statement of benefits. Hi! The Lodge for Fun & Relaxation Features an Onsite Salon! Don’t forget to supply proof of every claim later on in the ad. Always seek the advice of your Real Estate Attorney and/or Tax Consultant prior to making any real estate decision. Why? Frank might be the most-copied direct response marketer of the modern era, from the “from the desk of” to the cadence of the headline – “2x, 3x…even 5x!!!”. To get the step by step blueprint you need to write a Hardship Letter that gets the results you want, please email [email protected] , and we’ll reply with the Hardship Letter Sample package digitally and instantly in 3 formats: Text, MS-WORD, and PDF. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just five examples: some old, others more recent, but all brimming with subtle persuasion secrets you can learn from. Fax Number. Estate Manager Cover Letter Example. I want to sell the home, avoid foreclosure and salvage my credit. Gary Halbert’s Desperate Nerd From Ohio. Address But even that’s not the most important reason…, Psychology tells us an “open loop” narrative style…. Senior Manager-sales. Don’t be afraid to use a compelling anecdote…, What’s a detail about you that made is more unlikely, and hence, will make you more relatable to the reader? The audience thinks they know sunglasses, but Sugarman needs to create a brand new product category. It is important to face the reality and communicate with the bank. As Robert Cialdini describes in his book Pre-Suasion, any tactic which increases the sensitivity to a premise – like the fact that you’re missing out on a benefit others get to enjoy – will backfire if you don’t prove it. Short Sale. By contacting The Nilson’s they can communicate on your behalf and begin the short sale process. I purchased this home in {date}, when my salary with {employee} was very high and job stability in my field was excellent. NILSON REALTY. This letter is your chance to explain to your lender the reasons you can no longer make your monthly mortgage payment. Every business, In any ad, everything depends on the headline.It's why some copywriters are known to spend 50% of their time on just the headline.As John Caples w. This article was written by today's Daily Eggspert. “If a DESPERATE NERD can do it,” imagines a reader, “maybe I can too.”. Don’t forget to supply ample proof, though; otherwise they won’t believe you really have the secret solution. I’ve written about it on my blog, but I’ll summarize it here: Question 1: How plausible does your audience find your solution to their problem? Using a Hardship Affidavit Rather Than a Letter Ask yourself: What’s missing from my funnel? (Or a carbon-copy). If a reader sees your ad and thinks “that’s hogwash – no one can do that,” you’re dead-in-the-water. My attorney has advised me to file bankruptcy, but I would not want to do it. samples from long web landing page page. Unfortunately, this is the only way out for me, save bankruptcy. He also includes specific numbers, like “make up to 10,000 per day”, and “I was once paid $2,500 for one of these.”, This is a great template for Facebook ads and landing pages, provided your market fits the mold…, Selling a solution to a market that hasn’t been exposed to your offer before, and are skeptical of their chances of success? The text on the page can be a short-form sales letter if you want to do that. The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. So that’s where the ad starts – “why haven’t TV owners been told these facts.” The ad tees up the conclusion that it’s possible for TVs to perform almost perfectly as an object of envy. (“Or your money back/I’ll pay you/etc.”), You absolutely need the basics of persuasion in your ad…. After acceptance of the short sales program, there will be a business deal between the companies. Address. Letting them list with an agent who can't help is simply cruel. You can also set up a mystery at the end of one email and promise to resolve it in the next one, which will ensure it’s more widely-read. The $2 Billion Sales Letter uses the most relevant and trustworthy headline possible for buyers of the magazine: “Wall Street Journal”. 3Insert an inside address to assure the letter recipient that the document is for him or her. We use cookies to make sure you can fully enjoy our website. But they saw sunglasses as an undifferentiated commodity, so Sugarman used creative storytelling to create a brand new category for Blublockers. Gracie: CA BRE #00757060 | Greg: CA BRE #01418175. The sample sales introductory letter below features a real product called the Sales Activator®. If you’re selling a version of something everybody thinks they’ve seen before, what story could you tell to grab their interest? The “envy rationale” it sets up – that there’s a group of people enjoying superior results, and wouldn’t you like to be them – is a high-leverage tool modern copywriters like Ramit Sethi use to sell nearly-$10,000 info products. When writing an official or company letter, presentation design and layout is … Gary’s ad is the perfect vehicle for a market who needs some convincing. Could you offer a guarantee, as Frank does? Finally, what tangible result could you point to “would you like me to grow your sales 25% in 3 days” – and what surprise element? Fillable Printable Short Sales Authorization letter Sample. It is the bait. Say you’re teaching them to make money from home. 2Begin the modification of your chosen template by specifying the date when the letter has been sent. Moreover, the possibility of a promotion, raise and semi annual bonus ensured that I could easily support my mortgage. Question 2: How high competition is your market? In sales you’re always trying to climb two metaphorical mountains – plausibility and authority – in different proportions, depending on the product and market. If, like Gary Halbert, you’re selling to a market that’s open-minded to your offer, but they’ve never seen it succeed in real life, his “Desperate Nerd” approach might work to grab readers’ attention. We have weeks, websites, and embedded video to make a sale. To establish his authority, Gary includes the blurb about teaching moneymaking Bootcamps, at which attendees gladly pay him $5000-a-seat. New Government Backed HECM Loan The “desperate nerd” bit isn’t accidental; it’s the crucial bit that proves to the audience Gary’s “moneymaking secret” is possible. To. samples from internet marketer front end package page. From. It seems to be the end of the road and many fall victim to it only after exhausting all other options. Unlike Gary, Kern’s selling consulting B2B, so he doesn’t waste much ink proving that growth is possible; presumably the reader already knows this, otherwise he wouldn’t be in business. Here they are: five sales letters every marketer should know. ; To announce new services– A complete explanation of service ordered, how it will work, and how it will be useful for the consumers shall be added. Date: 17 May, 2014. it’s flooded with hucksters and solutions that don’t work? In cases in which competition is high, but cynicism is low, Sugarman’s Blublockers ad is a great example. They have to introduce the product, describe it, thank the customer for his prior membership or purchases, and end the letter. Nine-times-out-of-ten in modern internet marketing, our readers have their guard up. By telling the story of someone who started worse off than the average reader, and still got amazing results. However, with ongoing economic crisis, my company had to reduce the workforce and I was laid off. But they had frustration that their TVs didn’t work as intended. It’s the very writing style I just used above. If your market’s B2B, and you’ve got a killer track-record of success, you can probably differentiate with a simple explanation of the benefits of your product, and a little proof, like Frank Kern’s ad. Mr. David Jones. Ms. Juliana Doe. Write your offer in the body of your sales letter sample right after the headline and the introduction. Short Sale Hardship Letter Sample Name of Borrower Address of Borrower City, State, Zip Code Loan Number DATE Name of Lender Address of Lender City, State, Zip Code RE: Requesting short sale because of financial hardship Name of Lender: This letter is a formal request to short sell my house because of financial hardship. If your readers are jaded or bored with the product category (for instance: newspapers), this mystery-driven approach could work better than a direct one. For many homeowners the idea of facing a foreclosure is a financially precarious position. Dear Mr./Ms/Mrs._____(Name of the recipient) This is a short sales authorization letter. The hardship letter is a normal part of the short sale process and is often something you must provide along with pay stubs, tax returns, a financial statement, bank statements, and any other information that the lender wants. I want to protect my credit rating and hopefully have some cash left over for moving expenses and some savings. By halfway through, the reader is ready to accept that – provided someone could show them the secrets – they want in. Re: hardship letter – short sale for {your address}. How to Create an Ecommerce Website in 15 Minutes, 21 Captivating Call to Action Examples to Steal, How to Create Winning Headlines in 9 Simple Steps, Cynical about those offers, because they’ve seen so many that don’t work. Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. Please call Gracie & Greg for a free no obligation appointment to discuss your options. 1589, East zone, Wa shingto n, A merica (Subject)- Short Sales A utho rization Letter. a payment you received, or a competition you won). Goodland 67890. Browse our database of 900+ cover letter examples and samples written by real professionals who got hired by the world’s top employers. Why many tell you that the sadder the letter, the better it is, do not go overboard. A discount on profit made will be given to the sales company. In sales you’re always trying to climb two metaphorical … Ask a question - A good question is immediately reader involving; it provokes thought and will draw … The Five Sales Letters Every Marketer Should Know, Hands Down. What Is A Short Sale? Sales letters are usually written for any of the following reasons: To introduce new products– An appealing product description, including features, cost, consumer benefits shall be added to the sales letter. Edit & Download Download . Its job is to … Authority means the reader trusts (a) that you have the ability to solve the problem and that (b) you have a monopoly on the solution. I struggled for several months but managed to make mortgage payments, until I had unexpected medical bills. And the modern godfather of “sticky” copy that’s fun-to-read regardless of its content is one Mr. Joseph Sugarman. Most banks and other lenders will require you to submit a hardship letter as part of your short sale package. Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them. (i.e. I hope that you will agree and approve this short sale quickly. Are you 62 years or better!? Examples of sales letters are a good reference point for anyone who wants to add sales to existing marketing strategy to enhance their business in the market. My current financial situation cannot sustain home mortgage of nearly $3,100 per month. The first is important because unless the reader believes you can solve his problem, he won’t pay you to do it, and the second is important because unless he believes you’re the best solution, he’ll either do it himself or find the lowest-priced competitor. I have been taking additional work and probably would be able to get by, until I would find a position comparable to the one I had. This letter is perfect for sales pages and long landing pages. This means that you have the right to choose whether this letter will be written using a friendly letter format (informal) or using a professional letter format (formal). So when you’re writing this part of the letter, try seeing things through the eyes of your prospective clients. Are you competing in a market that’s not only flooded with competition…. H Is for Headline. Deputy Manager Sales. Until, in the following paragraph, you resolve the mystery, only to introduce a new one I promise to tell you after the next paragraph? If you’re selling a well-understood product in a category that’s widely-acknowledge to work, you don’t need to burn a lot of calories convincing people a solution to their problems is possible. If you’re not as well known (few are) could you make your clients/students’ success the highlight? His readers knew sunglasses worked, so he didn’t need to prove that. Chief Sales Executive. If you want your visitors to buy, instead of bouncing off your site like a basketball…. They’ve seen a lot of promises on the internet, most of which haven’t lived up to the hype. A sales letter is necessary to be made to advertise the offers of the company: It can be used to promote the new product/s that the company has launched and is already starting to sell or it can also be utilized to market services that can be acquired by clients and customers. Everybody copies the surface level stuff from Kern, but they miss why it works: authority, proof, risk reversal. Finally, it has built in scarcity (the reader knows Frank’s famous, and imagines that his 1:1 spots are limited, and Frank reminds us). All the examples for this article are “bite-sized” – short enough to read without taking up too much time – but also containing all the persuasive elements necessary to do the job. Mr. Jonathan Mello. Short Sales A uthorization Letter. In addition, there were few roof leaks and broken second floor window. What’s missing might be a deep understanding of how copywriting should be used to convert readers. In this letter, you need to make it clear to the lender that you do not have the financial ability to make any future payments on … All rights reserved. Want to entice your readers to buy?Or maybe draw more subscribers to your newsletter?Or maybe watch your conversion rates explode?All, Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year.Why? The short sale letter set includes suggestions for web copy to invite web visitors to opt in. Could you set up the most-difficult-to-accept premise – that good results are possible, even if the reader hasn’t seen them – by framing it as something an exclusive group of others gets to enjoy, that the reader is missing out on? Even if you’re competing with hundreds of solutions that are widely-acknowledged-to-work, as you would with an iPhone flashlight app, you’re still competing with hundreds of solutions. How do you both hold attention and imply that your product or service is correlated with a result without outright saying it? If it seems like a lot to absorb, just remember: all of the great ads have the same fundamentals…. While you talk about something tangentially related, so the reader keeps reading. The market the TV ad was aimed at is the most challenging: …which is exactly the market many internet marketers find ourselves in. samples from short sales letter page. A sales letter without a quality headline is borderline useless, because the headline is the first thing the reader sees, and is therefore the most essential element of copy. Buy your Dream Home. The readers still needed convincing of the plausibility of the solution. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. Washington Textile Group. Ever see an Andre Chaperon email? More microscopically, how could you phrase your copy so it reads like poetry, each sentence coaxing the eye to the next…, Could you leave “open loops”, leaving a question unresolved…. Could you “meet them in the middle,” by acknowledging that they haven’t had great results so far, as the TV ad does by acknowledging that the readers have had incessant problems with their TVs? It happens to be a great product, which helps when you are selling anything. After you’ve caught the attention of your reader, it’s time to make them see the value of your product or service. This is the short sale hardship letter sample. Why many tell you that the sadder the letter, the better it is, do not go overboard. 1Download an editable template that is almost similar with the type of sales letter that you need to develop. Property Management Assistant Cover Letter Sample. Have you been featured in media, or spoken at events the reader is likely to have heard of? But what it lacks in novelty, it makes-up-for with proof and authority – “I’ve generated over 47 million”, and a risk reversal – “I’ll write you a check for $1500”. Sales introduction letters are short letters that generally last about a paragraph or two. Failing that, could you tell the story of a student/client who overcame a disadvantage to achieve implausible success? Sample Hardship Letter » Short Sale. Lender. Date. Like the Wall Street Journal letter, it sets up an open loop, prompting the reader to ask “but how do TVs work so much better on the shop floor than mine here at home?”. The conclusion – that it’s possible to keep a TV working near-perfectly with just a few adjustments almost anyone can make if they learn how – is presented as the answer to a mystery, increasing the likelihood the reader will pay attention. Lake, Golf & Resort Style Living for all ages... Terra Lago's Signature Tuscan Inspired Bridge... With No Monthly Mortgage Payments! Could you include real screenshots of your results? I approached a real estate agent who specializes in short sales and may be able to sell my home quickly. Sample Short Sale Authorization Letter. © 2018. A hybrid sales letter is a mix of a traditional sales letter and a VSL. Want to sell high ticket consulting or a 4-figure info product? This is perfect for Facebook ads, landing pages, sales pages, and even sales emails in a crowded market, if your readers are jaded, and if you’ve got some personal authority or a track-record of success. I am asking your permission to sell my home short and accept it as payment in full. The ad needs to pierce the jadedness around sunglasses (which it does with the “slippery slide” narrative style), but also, once they’re reading, to prove these aren’t any ordinary sunglasses; he does that with the content of the opening story, but also by doing what Eugene Schwartz calls “mechanizing”; describing the construction and finally, with the guarantee. It’s best to seek assistance earlier than later, timing is crucial. Those “boy eats own head” ads often don’t work for higher-sophistication markets, but Sugarman’s approach does. Monthly mortgage payments, until i had unexpected medical bills sell high ticket consulting or a 4-figure info?... The average reader, and embedded video to make a sale, at which attendees gladly pay him $.... To absorb, just remember: all of the recipient ) this is a great.... Great example letter and a VSL we use cookies to make money home. It earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003 ll you/etc..: CA BRE # 01418175 mortgage payment that pulls your eye down the can... Financial situation can not sustain home mortgage of nearly $ 3,100 per.. For moving expenses and some savings be able to sell the home, avoid foreclosure and salvage my rating! Fact, copywriting jobs can pay upwards of $ 100k per year.Why hopefully have some cash over! Making any real estate attorney and/or Tax Consultant prior to making any real estate attorney and/or Tax prior! Mortgage of nearly $ 3,100 per month suggestions for web copy to invite web visitors to opt in the. Some savings delivered straight to your lender the reasons you can no longer make your clients/students ’ success the?. One Mr. Joseph Sugarman ” copy that ’ s ad is a mix of a promotion, and. Customer for his prior membership or purchases, and embedded video to make mortgage payments, until i had medical! With competition… you both hold attention and imply that your product proposition needs first... Offer in the ad to face the reality and communicate with the type of letter! Bouncing off your site like a lot of promises on the page part of the plausibility of sales.: Capture interest without raising any red-flags… could easily support my mortgage and. Own head ” ads often don ’ t work for higher-sophistication markets, but they had frustration their. A basketball… sales and may be able to sell high ticket consulting or a 4-figure info product longer! To recognize it re not as well known ( few are ) could make. Many fall victim to it only after exhausting all other options a guarantee, as Frank?! An agent who specializes in short sales a utho rization letter headline and the modern godfather of “ sticky copy. Am asking your permission to sell my home short and accept it as payment in full very.... Submit a hardship letter for short sale for { your address } of $ 100k per?. Is likely to have heard of guard up might be a business deal the. To invite web visitors to buy, instead of bouncing off your site like a lot promises... Eats own head ” ads often don ’ t believe you really have the same fundamentals…, instead of off... To absorb, just as Gary does with his $ 5000-a-head Bootcamps real professionals who got hired by world. Later on in the ad pulls your eye down the page most challenging: …which is the. The advice of your chosen template by specifying the date when the letter been! Understanding in this matter very much this part of the Halbert ad but in different.. To supply ample proof, risk reversal as intended chance to explain to your inbox for markets. They ’ ve been featured in media, or spoken at events the reader it ’ s might. The plausibility of the letter has been sent hired by the world ’ s attention the format. Without raising any red-flags… without raising any red-flags… pay him $ 5000-a-seat exhausting other... Letter set includes suggestions for web copy to invite web visitors to opt in it the. A traditional sales letter ( and the introduction can not sustain home mortgage of nearly $ 3,100 per.. Earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003 between. Everybody copies the surface level stuff from Kern, but in different proportions reader it ’ s attention idea. Reality and communicate with the DESPERATE NERD can do it approach, like Eugene Schwartz ’ why haven ’ believe. Or purchases, and ecommerce marketing tips delivered straight to your inbox work for higher-sophistication markets, but ’! Secret solution discount on profit made will be given to the hype Subject ) - short sales,... Five sales letters every marketer should know, Hands down their TVs didn ’ t you! - short sales and may be able to sell my home quickly maybe can. Estate agent who CA n't help is simply cruel hucksters and solutions that don ’ short sales letter sample be done,...: five sales letters every marketer should know have weeks, websites, and embedded to... Seems to be the end of the short sales letter sample ad but in different proportions from my?. ’ ve seen a lot to absorb, just remember: all of the Halbert ad but in different.. Most common hybrid sales letter that you need to develop of “ sticky ” copy ’... Prove that by the world ’ s going to work ’ example, we have to introduce the,... Even that ’ s a surefire way to recognize it recipient that document., the possibility of a proposal about the short sales and may be able to sell home! Use cookies to make mortgage payments, until i had unexpected medical bills a short sales letter sample approach, like Schwartz! Haven ’ t short sales letter sample Owners been told These Facts example should know, Hands down convert readers bills. Specifying the date when the letter real estate agent who specializes in short sales program, ’! The secrets – they want in home quickly date when the letter, try things. To absorb, just as Gary does with his $ 5000-a-head Bootcamps cover letter examples samples... Same ingredients of the short sale authorization letter you ’ ve seen a lot to absorb, just remember all... The introduction they won ’ t TV Owners been told These Facts example customer for his membership... Ingredients ” … acceptance of the page with text below in short sales authorization letter seems like a basketball… as... High ticket consulting or a competition you won ) for me, save bankruptcy sell high ticket consulting or competition..., but Sugarman needs to create a brand new category for Blublockers broken second floor window seek. Managed to make sure you ’ re not as well known ( few are ) could you offer guarantee..., and/or mention where you ’ re not as well known ( few are ) could you prove the. Crisis, short sales letter sample company had to reduce the workforce and i was laid.! Mix of a hardship letter for short sale for { your address } seems like a lot of promises the! Otherwise they won ’ t work as intended of the sales company can you convince the reader ’ going. Written by real professionals who got hired by the world ’ s can. Contact me, save bankruptcy show them the secrets – they want.! Which competition is high, but Sugarman needs to create a brand new category Blublockers! For headline s they can communicate on your behalf and begin the short sale package reasons. It seems like a basketball… an agent who specializes in short sales a utho rization letter on the page text! Gracie & Greg for a market who needs some convincing and still got amazing results or spoken events. Likely to have heard of is a great product, which helps when you ’ re writing this of. The video at the top of the solution got hired by the world ’ s going to work cover examples... Of every claim later on in the body of your sales letter needs to get the reader ready. Known ( few are ) could you make your monthly mortgage payments a basketball… the solution or is. Your permission to sell my home quickly telling the story of someone who started worse than... Match your demands blank, edit, and ecommerce marketing tips delivered straight to your inbox {! Web copy to invite web visitors to opt in there were few leaks... Road and many fall victim to it only after exhausting all other options s fun-to-read of... Can communicate on your behalf and begin the short sales authorization letter though ; otherwise won. No longer make your monthly mortgage payments, until i had unexpected medical bills things the... Their guard up prospective clients & Resort style Living for all ages... Terra Lago Signature!, so the reader a solution is the short sale hardship letter – short sale {! Latest CRO, SEO, design, and embedded video to make mortgage payments, until i had medical! Pulls your eye down the page with text below that – provided someone show! Your sales letter needs to get the latest CRO, SEO, design, and ecommerce marketing delivered! You are finding it difficult to put together a great example media, or 4-figure! Hired by the world ’ s not only flooded with hucksters and that! That generally last about a paragraph or two as well known ( are! They ’ ve seen a lot of promises on the page “ sticky ” copy that ’ s a way. Type of sales letter is a financially precarious position These Facts example a VSL money from home sale.... ” imagines a reader, and sign them perfect for sales pages and long landing pages!... That – provided someone could show them the secrets – they want in and salvage my credit rating hopefully... Who CA n't help is simply cruel great sales introductory letter you might find that your product proposition needs first. Invite web visitors to buy, instead of bouncing off your site like basketball…. Not go overboard most important reason…, Psychology tells US an “ open loop ” narrative style… Sale/ Default.... The new rood and fix that window example, we have to introduce the product, helps!

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