While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. 35% of email recipients open emails solely based on the subject lines. Instead of using a bland, templated email to contact your potential influencers, write it yourself. When in doubt, download Grammarly proofread your emails for free. So bloggers, like anyone, are deleting emails before reading. In our digital lives and real lives. 5 Foolproof Ways To Write The Best Influencer Outreach Email. For every $1 spent on influencer marketing, you earn $23 back. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. The primary objective of your first email should be to start a conversation. You’ve heard the term influencer outreach thousands of times before. Influencer Marketing is great once you get the hang of how to do it effectively. If your emails aren’t getting opened, then influencers aren’t seeing your message. Okay, onto the good stuff. You sit down at your laptop to write the email and …. People are too busy these days and if your subject doesn’t interest them, they will not click on it. The crucial thing is to customize your brand pitch. That includes understanding what you want the influencer to say, and not say. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. Have fun! To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Don’t expect an influencer collaboration to boost your sales overnight. According to a poll on the Tomoson blog, 59% of marketers are p… This personalizes the message and grabs their attention. 5. Influencers know when you’re being lazy and copying other people’s emails. Be reasonable. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Exclusive interviews. It’d be great to get on a call on [day] or [day] this week at noon! Write a subject line that sums up the purpose of your email. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. Some experience. A formal-sounding letter will put them off immediately. Vetted by the subject line … First impressions matter, they always have. You can A/B test subject lines and see which subject line gets a higher open rate. Example Subject Lines. There are plenty of fish in the sea. Clearly states the purpose of getting in touch. For brands embracing influencer marketing, the best resource available today is a good outreach email. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. Her followers don’t care! Hi (Influencer Name), My name is (name), I work for [name of the brand]. 1 - Subject line. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Writing the perfect email collaboration could lead to getting answered. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. “Will the influencer demand weird terms?”. Use this formula to write an effective influencer collab email: What you’re offering. How do you want this collaboration to work? A quick, “Hi Melanie” at the beginning of your email works like a charm. HOW TO START: Send us an email at firstname.lastname@example.org with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha They likely receive loads of emails from brands daily, so your email must be able to stand out. Pique the influencer’s interest by including their name in the subject line. Successful influencer collaborations take time to increase engagement and improve sales. Tip 1: Quick Response. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Instead of the standard users, users give credit to influencers’ opinions. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. Even if you have a perfect first email, it can be difficult to get a reply. Let’s get started. Influencer Collaboration Email Template. Show them how much you crave for … Of course, this can still take a ton of time. Step #3: Craft the perfect outreach email. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. Keep your introduction super short. Personalised email. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. In fact, simple, clear subject lines can get high response rates. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. How you’ll provide value to the influencer is the most important part of your first email. Let’s break down the above email to make sense of why this works so well. 4. 2. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Don’t fire off collaboration emails all willy-nilly. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. Resist the temptation to use templates. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. That’s your cue to move on to another influencer on your list. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Get their name right, spell words correctly, and use proper grammar. Instead of fishing for leads, get them in your inbox and have your pick of the litter. All rights reserved. Pique the influencer’s interest by including their name in the subject line. No matter what language you’re speaking in, use jargon or slang. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. Must-reads for eCommerce and DTC. The 10 most helpful influencer collaboration email subject line templates 1. For example, you can send influencers your product and ask them to write a review. You should always be testing your influencer outreach emails. Everybody else is using them, so guess what? Enough followers. Should be mutually beneficial, and i ’ ve been following your profile at ( media. 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